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about me
elevate your brand with strategic design
THE BEGINNING OF EVERYTHING
From an unexpected restart to a brand that transforms businesses
I never planned on having my own business. But life, with its unpredictable way of changing us, turned my world upside down. And I had no idea what was about to happen.
In 2018, when I was pregnant with my fourth child, Afonso, I went through a high-risk pregnancy. After his birth, I went on maternity leave and realized how unforgiving the job market can be for mothers. The doors simply closed for me .
Motherhood is one of the most extraordinary experiences we can have, but it also brings immense challenges – especially in the professional world. I myself have felt the weight of this reality firsthand.
transition to digital
I built my brand from scratch
In 2019, an opportunity arose: I was invited to represent a direct sales company. It was my first contact with the digital world and, although I spent almost three years in that field, I realized that it wasn't fulfilling me. On the contrary, I felt exhausted and without a real purpose. It was at that moment that I decided to invest in myself. I took the first courses in content marketing , Instagram , paid traffic and began to explore the world of design and visual identity .
Over time, I deepened my knowledge and invested in professional courses, specializing in Illustrator and Photoshop. In 2024, I took an even bigger step : I expanded my services, started offering mentoring and immersed myself in the world of personalized stationery.
transformation journey
The rebranding and a new phase for the studio
With all this evolution, my own brand has undergone a profound transformation. Today, I am a Brand Designer specializing in visual identity for psychologists and personal brands .
The journey was not easy. In the beginning, the sleepless nights were not only because of the children, but also because of the studies, the challenges and the desire to build something solid.
But it was in this process that I learned the greatest lesson of all: our children are not an obstacle. They are, in fact, our greatest motivation. And this is the message I carry with me every day – and that I want to pass on to all women who, like me, know that it is possible to undertake, grow and build something incredible without giving up what they love most.
